Time is a relative concept. Launching of the first Jaguarâs SUV starring the famous british astrophysicist Stephen Hawking in the continuity of previous âBritish Vilainsâ campaigns. The idea: control space and time with the F-Pace SUV. CREDITS.Agency: Spark44 - Creative Director: Harald Witting - Director: Tom HooperFrench Copywriter: JĂ©rĂ©my Froideval