How do you promote a film built around chaos, adventure and a legendary creature? You make the campaign just as unpredictable.

For the release of Marsupilami, we imagined and produced a branded film starring La Bande à Fifi, who quickly discovered that surviving a 4DX screening was harder than expected. Needless to say, they didn't leave the theater unscathed.

To build anticipation almost a year before the release, we also created a series of Instagram Reels presented as behind-the-scenes video diaries, giving fans an early look at the project long before the film hit theaters.