Scusi Italy.
We convinced Adela, an iconic Italian restaurant, to go 100% veggie by replacing every pork-based recipe with La Vie's plant-based alternatives. 48 hours of delicious sacrilege. (At least according to some Italians.)
From the menu to the plates, every pork recipe disappeared, proving one simple thing: “Tutto è buono senza il cochoni”.
A bold restaurant takeover that challenged one of Italy's greatest food taboos, with a little French provocation
CREDITS.
Creative Direction / Copywriter : Jeremy Froideval
La Vie Studio - Creative Lead : Bluma Pariente - CMO : Romain Jolivet